Sapphire Marketing Roadshow 2012
By Lindsey Adler
by Lindsey Adler The annual Sapphire Marketing Roadshow rolled into the Big Apple this week, at the Midtown Loft and Terrace, 4/26-4/27. There the crowded exhibits affirmed the popularity of regional trade events and their importance within the industry.In a modern business environment with tighter budgets, regional events provide local opportunities to meet with manufacturers, as Tripp Lite’s Dennis Mariasis pointed out to me. These regional marketing shows offer fantastic opportunities for training, marketing, connecting with potential clients, and other networking. Tripp Lite was ...
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