January 3, 2008
ANAHEIM, CA--At Winter NAMM Sennheiser is launching the first segment of its comprehensive "The Right Mic" campaign targeted to dealers, retailers, mega-music chain stores, independents, and mom and pop outlets reaching virtually everyone who sells a Sennheiser microphone to an end user. "The Right Mic" is a completely coordinated program that spans the entire wholesale/retail spectrum. The program centers on an in-store point-of-purchase branding concept that reaches amateur and professional musicians - and everyone in between.
Sennheiser has created a complete line of hangtags for every instrument that
say, "The Right Mic for Your Guitar," "The Right Mic for Your Hi-Hat," "The
Right Mic for Your Saxophone," and so on
. To complement the hangtags, there are also posters promoting microphones for vocalists, for example "The Right Mic for Paramore." In addition, there are table cards and a small pocket-sized microphone brochure covering all the information the end user needs to select "The Right Mic."
Sennheiser will roll out the program in phases. In addition to in-store
material, a complete online program is in the works.
Sennheiser...www.sennheiserusa.com
|