August 16, 2011
It is amazing that large buildings ever even get built. Consider the amount
of thoughtful coordination required by the people involved throughout the
design cycle through to the onsite execution of erecting, fitting and finishing
the structure. A multitude of professionals and various intricate systems are
inextricably involved, more so today than ever before. Many disciplines all
must merge their expert level of design and building techniques.
It is a race to the
finish line, represented
by the completion of
the building. A series
of milestones throughout the process signify the
completion of different segments of the race.
Substantial-completion and the first public events are
two of the large milestones, when everyone involved
knows the end of construction (the finish line) is well
within sight. All the while, momentum and pressure
increase to complete the project on time.
Even with the best of project management skills
applied, construction is a never-ending battle against
the unforeseen and the unexpected. Small mistakes
along the way contribute to create an error tolerance
stack-up that can leave highly complex systems
inoperable—I am especially speaking to the nowconverged
low-voltage systems including AV. The
sophistication of today’s advanced AV technologies
combined with network convergence creates new
challenges to bringing quality systems online
quickly, and must not succumb to the effects of error
tolerance stack-up.
Making for an even greater complexity, the modern
day construction industry (including our own, small
audiovisual installation segment) is fragmented into
multiple divisions and disciplines, each becoming
ever more specialized. Cutting-edge AV systems
of all varieties require that a specialized knowledge
base and skill set be carried out at an expert level.
The increasing convergence of technologies
means the typical, natural response of identifying
the single reason for a fault
during commissioning or routine
troubleshooting needs to be
reconsidered. Highly integrated
systems have numerous tentacles
reaching into other sub-systems, creating the
capacity for a fault to be caused by any one of
multiple errors. Further to this point, modifications
of any one system may unintentionally affect the
correct functioning of another.
Advanced networked AV systems have become a
paradox. The specialist is required for the intricacies
of the individual complex sub-systems—a practiced
system generalist is required to be certain all networked
sub-systems are functioning as intended, in harmony.
This can mean the difference between fully realizing an
AV system’s actual capabilities, or not.
It seems that in a blink of an eye the first-event
phase of the building begins. When everything
works correctly, it is magic, the arrangement and
integration of the various technologies is truly
transparent to the users and spectators, but additive
to the experience, as it should be. The first-events
phase in any new building is also when the owners
and user communities form first impressions. These
impressions create opinions that will last a long time
and become the perceived reputation of the building
and its various systems.
Building a strong link, or “bridge,” between the
construction phase and first-events phase is allimportant
to smoothly start a new building’s existence.
The correct amount and depth of coordinated testing,
plus a high level of training for the end user is crucial.
Direct and meaningful dialogue with the end user
operations team is vital during the period of time
leading up to the first events. Legitimate questions
and concerns must be addressed. The new building’s
operation staff must take ownership of operating the
hardware, and as importantly must be empowered to
accept responsibility for the results. What may seem
to be an incremental inconvenience in a minor subsystem
during a hurried moment in the final stage of
testing or commissioning may indeed be a traumatic
problem for even an experienced operation staff
during the first event.
Metaphorically speaking, the last day of
construction is the finish line. But it must be
remembered, that the first event is only the starting
line for the new building and its operation staff. A
strong bridge from the construction phase to firstevent
phase will ensure a smooth start up every time.
With the rapidly increasing adoption of converged
technologies, this concept becomes ever more crucial
to our success.
Ted Leamy (ted@promediaultrasound.com)
is the COO of Pro Media / UltraSound, an
audio-video installation, and tour-sound
contractor.
What to Expect
An important part of building the
bridge from the construction phase
to the first event phase is careful handling
of expectation management.
All too often, problems arise when
users begin to operate their audio,
lighting, and video equipment. If
the system’s capabilities have not
been clearly outlined and discussed
throughout design and implementation,
trouble may lie ahead.
A notorious expectation management
problem is when a user
expects that a sound system should
be able to do something that it actually
can’t, and they end up damaging
it as a result. Expectation management
is an inexpensive and effective
way of fixing the problem. If they
can have their expectations of the
system brought into line with what
the system can actually do, then they
are far less likely to push the system
into the damage zone.
Expectation management is
a component of audio and video
that can really haunt you if overlooked.
An enormous number of
clients, end users, and people in
general see a piece of gear that’s
outside their sphere of experience
and figure that it must be able to
do magic. Disappointment in magic
that doesn’t happen can be a very
ugly thing.
You can derive a lot of benefit
and self-respect by ensuring that
expectation management is given
high priority in what you do. If your
own expectations are managed well,
then you will likely make better
decisions. If the people that you
work with have expectations that are
managed well, then you will likely
have better working relationships.
If the clients that you work for
have their expectations managed
well, then you will likely have
much happier customers. If you’re
not already working expectation
management into your picture of a
“total quality experience,” I think it’s
worth giving it a try.
—Danny Maland
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