August 11, 2010
SUN VALLEY, CA—Late last year, music
industry veteran Rick McClendon
shook things up with the introduction
of a whole new business model. McClendon’s Pro Sales Management
was the first company in professional
AV to offer outsourced sales management
consulting, bringing the sales
strategies and expertise of major
corporations to small and mid-sized
music technology manufacturers.
Now, McClendon’s success with
one client has led to even greater
opportunity. Shortly after signing on
with Pro Sales Management, Aphex
Systems was acquired by DWV
Entertainment, the newly created
company run by industry veterans
David Wiener and Robin Sibucao.
The new owners took notice, and as
one of their first acts have appointed
McClendon to the position of general
manager of Aphex Systems.
“Rick’s resume and reputation
speak for themselves,” said DWV COO
Sibucao. “In a very short time, his work
has had a major impact on the Aphex
brand. Rick was the obvious choice to
lead Aphex into a new era, and we’re
pleased to welcome him on board.”
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