MERIDIAN, MS—Peavey has created a Commercial Audio Division to more efficiently manage and support MediaMatrix, Crest Audio, and Architectural Acoustics. By restructuring the sales and support teams in Europe, Middle East, and Africa for this new division, Peavey intends to create an integrated group of pro audio brands with its own dedicated support staff and a clear development roadmap for the future.

Peavey has implemented a new management structure to run the organization, which is headed up by Peavey Commercial Audio GM, Kevin Ivey, based out of Peavey Headquarters in Meridian, MS, and Clive Roberts, managing director of Peavey Europe in Corby, UK.