June 9, 2010
Many Factors
Are Creating
Opportunities In
The Healthcare Sector
by Trevor Boyer
With our aging population and a byzantine
insurance system that masks
its true costs, healthcare is perhaps
the most reliable area of growth
for the U.S. economy. Yet for all
its recent and projected expansion,
hospitals and doctors’ offices are also
notoriously behind the times from a
technological perspective (witness
the industry-wide struggle to adopt
electronic medical records, for example).
For AV systems contractors and
consultants, that combination would
suggest a business opportunity.
In many ways the education side
of healthcare might be leading the
way (see related story on the University
at Buffalo, SUNY’s adoption of
the Bosch observation
and intercom systems).
Interactive learning in
medical schools has
been proliferating for
years, but for many
hospitals, observation
and sophisticated audio
distribution were a mere
wish list for school administrators.
“There’s an opportunity,”
said Kevin McWhite, a
partner at JCS and Associates, the
integrator that installed the Bosch
systems in Wende Hall at the University
at Buffalo. “They’re seeing
something they’ve never seen before.”
McWhite also described a system
at UB’s Research Institute for
Addiction that until recently included
traditional analog video-recording
equipment. A switch to a data-based
video system might be a no-brainer
solution for a consultant, but the
trick for many healthcare clients is
getting approval to integrate any new
system with the institution’s existing
IT network. That can be a challenge.
“You can know how to do systems,”
McWhite said, “but if you can figure
out whom the players are in terms
of getting the bandwidth to work
the systems, that’s key.” McWhite
said that JCS has partnered with
US Network Solutions, a network
integration firm that consults large
institutions on their options.
Big bandwidth, of course, is crucial
for the applications that many hospitals
(especially teaching hospitals) are looking
to implement, such as high-definition
videoconferencing which can display
the fine-grain details of medical procedures.
For JCS and Associates, UB’s new
Bosch observation systems have become
something of a template for prospective
clients around the region. They’ve generated
interest from Kaleida Health, for
instance, the largest healthcare provider
in Western New York. The attraction
of these specific systems seems to be the relative ease of dealing with a single
vendor for audio and video components,
something that hospital administrators
are likely to value.
Stimulus And Nonprofits

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A hospital waiting area might be configured one way in the morning and another way at night, so the audio zoning would need to be able to
change quickly and easily. Atlas Sound’s Varizone line fits eight channels of 16-bit/44.1kHz audio, power, and control over one proprietary
Cat-5 cable, conserving the hospital’s bandwidth.
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Following the money in healthcare
might lead an AV systems integrator
back to the American Recovery and
Reinvestment Act of 2009, the $787
billion stimulus bill that included about
$20 billion for healthcare technology.
Much of that sum was earmarked for
facilities that were adopting electronic
medical records, but a large portion
of the money was directed at IT infrastructure.
So if a hospital’s bandwidth
isn’t there now, it could be soon.
Even before that, in 2007 the
FCC put out a request for proposals
for the Rural Healthcare Broadband
Pilot Project. Consortiums of
hospitals and other nonprofits have
responded, and as a result JCS and Associates through NESS Systems
has sold one-way VBrick devices
for distance medical education via
the Western New York Rural Area
Health Education Center. “Healthcare
and education are two big words
in stimulus money,” McWhite said.
“If you can put the two together,
you’ve got a really good shot at
securing some big bucks.”
Shifting Regulations
ons The Health Insurance Portability
and Accountability Act (HIPAA)
of 1996 established privacy rules
that are designed to protect patient
confidentiality. The knock on the
act has been that it has no teeth,
but enforcement has started to cost
some companies. In a high-profile
case last year, CVS agreed to a $2.25
million settlement for throwing out
patients’ records in unsecured containers.
Despite that, integrators and
manufacturers expressed some doubt
about the prospect of HIPAA creating
demand for sophisticated audio
solutions such as complex zoning and
sound masking.
But those types of systems can be
useful to hospitals for other reasons,
said Steve Young, VP of sales and
marketing for Atlas Sound. A waiting
area, he noted as an example,
might be configured one way in the
morning and another way at night,
so the audio zoning would need to be
able to change quickly and easily. The
trick, Young suggests, is conserving
the hospital’s bandwidth. “Getting a
system for paging onto a traditional
data network seems to make these
guys nervous,” he said, referring
to hospital IT departments. Young
highlighted that Atlas’ Varizone line
fits eight channels of 16-bit/44.1kHz
audio, power, and control over one
proprietary Cat-5 cable.
If HIPAA is not directly applicable
to a hospitals audio system,
other regulations are proving to be.
“UL mandates are more enforced in
a hospital environment, perhaps in
certain states, than they would be in
retail, for instance,” Young said. He
notes UL 2043, a rating that concerns
the fire-handling characteristics of
electrical equipment installed in airhandling
spaces. That is to say, ceiling
speakers. While this might not be
an area of opportunity, it is certainly
a source of concern for any firm
undertaking a healthcare installation
in a new state, for example.
NFPA 72 might be another story.
The National Fire Protection Association’s
fire alarm and signaling
code just received its most extensive
overhaul in over a decade, and now
it includes a new chapter on emergency
communications systems.
Many universities now require ECS
for their buildings, including hospitals,
and the code has requirements
for voice intelligibility. NSCA has
set up a website on mass notification
and emergency communication
at mnec.org, and at InfoComm the
NSCA University is holding classes
on topics related to the new 2010
edition of NFPA 72.
DVI Switching Aids Telemedicine At The MFA
The George Washington University Medical
Faculty Associates (MFA) is the largest
multi-specialty physician practice in Washington,
D.C. Among the MFA’s more unique
offerings is a telemedicine service, offering
instant and urgent medical counsel anywhere
in the world—subscribers range from cruise
ship physicians to oil riggers. A subscriber
to the service can speak directly to a physician
without going through the typical nurse
referral phase.
In designing its telemedicine system,
the MFA chose to use DVI signals for
patient information visualization, because
it provides the highest quality and color
accuracy to support diagnostic images
from fluoroscopy, MRI, and CT scans.
Three secure computers with dual head
DVI graphics cards allow tracking of client
location, event monitoring, and access
to patient histories. This information is
displayed on two 52- and one 37-inch HD
LCD flat panel displays.
With multiple sources and displays,
a DVI switcher was required. The RGB
Spectrum Linx became the obvious choice
due to its robust feature set, including a
comprehensive EDID management system.
A physician controls the Linx 8x8
switcher from a wireless touchpanel,
calling up the desired patient information
on specific displays. The Linx 8x8
switcher also offers an integrated front
panel touchscreen and built-in web server
as additional forms of control. On-board
cable equalizers eliminate the need for
outboard devices simplifying design,
installation, and operation.
The system was designed and installed
by CTSI, Chantilly, VA. According to the
account executive in charge of the project,
Steve Mills, CTS-D, ease of installation and
programming were key benefits of Linx.
“The Linx DVI switcher was a perfect fit for
our requirements, and from the beginning it
has worked exactly as advertised,” he said.
The MFA staff further added, “With Linx,
we have easy to use, instant, and seamless
control of all diagnostic and patient information.
We couldn’t function at this level
without it.”
Breakthrough In Buffalo

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Bosch AutoDome digital cameras and Divar XF digital recording systems are controlled and
networked by EV’s NetMax/IRIS-Net platform and powered by Bosch PWS series amplifiers.
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When Electro-Voice became part of the Bosch
Security Systems family, the potential for
one-stop, turnkey solutions combining EV
pro audio equipment with Bosch life safety,
mass notification, and security systems set
the AV industry chattering about the possibilities.
JCS and Associates of Buffalo,
NY recently completed an installation that
practically demonstrates this potential at the
University at Buffalo’s Wende Hall, new home
to the school’s instructional nursing program.
The growing program relocated to
Wende Hall’s four lower floors, which now
house the school’s Assessment Lab, comprising
10 small rooms resembling doctor’s
examination rooms, and the Fundamentals
Lab, with two larger rooms resembling
hospital examination rooms. Electro-Voice
EVID loudspeakers are installed into each of
these rooms, working in tandem with Bosch
AutoDome digital cameras and Divar XF
digital recording systems (with DVD writing
and audio recording functionality), all
controlled and networked together by EV’s
NetMax/IRIS-Net platform and powered by
Bosch PWS series amplifiers.
“The remodel necessary to adjust the
space to the specific needs of the nursing
program was the perfect time to integrate
updated AV equipment, to both assist
with training and monitor training rooms,”
recalled Brian Perkins of JCS and Associates.
“The Assessment Lab is located in the
basement level where concrete ceilings prohibit
the use of recessed ceiling speakers,
so we installed a single surface-mounted
EVID 4.2T in each of the 10 rooms there,
running on a 70 V circuit. We were able to
use recessed EVID C4.2 in each of the two
rooms in the Fundamentals Lab on the
fourth floor, due to the drop-tile ceilings.”
Each room is also equipped with an EV RE90
boundary microphone for audio recording
and intercom purposes.
In addition to the audio equipment, each
of these rooms features two Bosch AutoDome
cameras—one for monitoring, one
for recording. Bosch PWS wall controls control
the cameras in each room. Rather than
being wall-mounted, each unit is housed in
a control box fabricated to be easily moved
across the desk to accommodate left- or
right-handed users.
The system is set up to record video
continuously. The systems in each part
of the facility are networked via NetMax
N8000 digital matrices back to one of three
central control rooms where the racked
receivers, recorders, and amplifiers live.
The input to output Bosch/EV spec is completed
with three 18-inch EV PolarChoice
microphones mounted into the counters at
each control station.
“We needed DSP to provide both
excellent audio quality and flexible matrix
capability so, for example, we could create
our talk-back loops between two rooms
with digital recorders,” Perkins said. “We
needed a user-friendly way to give the
operator the means to select which room
they’re talking to, which room they’re listening
to, and at the same time maintain a
solid recording path from all the rooms to
the recording system. NetMax has always
been our weapon of choice when it comes
to audio processing and switching.”
3D Visualization

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TrueVision 3D Surgical is using the JVC GD-463D10U 46-inch 3D LCD HD monitor as
part of its real-time 3D visualization platform.
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In more healthcare applications, AV technology
is allowing surgeons to view a surgical
procedure on a high-resolution monitor instead
of looking through a microscope. For
its part, TrueVision 3D Surgical, a provider
of digital 3D visualization systems for microsurgery
based in Santa Barbara, CA, is
using the JVC GD-463D10U 46-inch 3D
LCD HD monitor as part of its real-time 3D
visualization platform.
“Basically, in surgery, visualization is
everything,” explained Rob Reali, VP of
operations and marketing. “The better the
surgeon can see, the better the surgery is
probably going to go. TrueVision frees the
surgeon from the bondage of being stuck on
the eyepiece.”
Designed to record, edit, and playback
3D 1080p content, the TrueVision
system brings patient data and images
from the exam room into the OR. It also
provides additional benefits, including
better ergonomics for the surgeon and
improved operating room team synergy,
because the whole team can see and
follow the procedure. The company is
also working on a guidance platform
for microsurgery, which is currently in a
clinical study.
Reali said a passive 3D system is mandatory
for TrueVision, because active shutter
glasses have too many potential problems.
With its integrated Xpol polarizing filter, the
JVC GD-463D10U monitor uses inexpensive
polarized (passive) glasses to produce
flicker-free 3D HD images.
The processing speed of the GD-
463D10U is also very important. “Surgeons
are operating in real time,” Reali explained.
“Their hand movements have to match
exactly. The JVC monitor has no noticeable
delay [latency] from the real-time action at the
surgical target to what you see on the screen.”
Image quality is also critical—surgeons
will not use a monitor if it does not provide
as good or better images than what they see
through the eyepiece. Reali said surgeons
using the TrueVision system appreciate the
excellent color and contrast ratio of the GD-
463D10U, which accurately displays the subtle
shades that can mean the difference between
cancerous and non-cancerous tissue.
FYI
MNEC Summit hosted by NSCA
at InfoComm 2010
June 10, 1–3 p.m.
LVCC, Room N232 Trevor Boyer (trevor.boyer@gmail.com) is a freelance writer based in New York, NY.
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