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October 4, 2006
REDMOND, WA & EAGLE, ID--PlayNetwork is now using the BroadSign Suite to offer full-service video media solutions to retail, hospitality, health clubs, banking institutions, and other businesses. Retailers and other businesses looking to feature dynamic video content for customers to experience can now turn to PlayNetwork as a single point of contact for video media solutions that include rich asset management, scheduling and location-specific playback. The working relationship between the two companies also opens up more immediate and appealing advertising opportunities for national media buyers looking to reach particular target audiences.
The BroadSign Suite allows network operators to handle both the technical and the media placement aspects of managing digital signage networks
. In addition to ensuring robust performance, stability, and security, the BroadSign Suite facilitates planning and executing of advertising campaigns, from targeting to monitoring and performance reporting.
The BroadSign Suite resolves advertisers' concerns over accountability of digital signage advertising by generating ad playback reports for each screen at any point in the campaign. These proof-of-play reports can then be used to compare achieved exposures against the planned runs, a metric applied for campaign analysis and invoice reconciliation. The BroadSign Suite also enables scalable growth with minimum operational staff.
PlayNetwork...www.playnetwork.com
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