March 2, 2010
BEAVERTON, OR--The AVnu Alliance continues to gain momentum with the
addition of the four new Promoter members and the first successful
multi-company AVB plugfest. The new promoters, Analog Devices Inc.,
Barco N.V., Pelagicore A.B., and Shure Inc. represent leaders in their
fields and show the diversity of industry desire for a professional
quality AV experience. The AVnu Alliance promotes the adoption of the
IEEE 802.1 AVB (Audio Video Bridging) standards, and the related IEEE
1722 and 1733 into Professional AV, Automotive and Consumer
applications.
Additionally, the AVnu Alliance also hosted the first member plugfest.
The event was the first step in the alliance’s efforts to ensure
interoperability among AVB-enabled networked products.
“I’m very pleased with the success of AVnu Alliance’s first plugfest”
states Kevin Stanton, chair of the technical working group and
principal engineer at Intel. “We achieved a high degree of
interoperability among multiple independent AVB endpoint and switch
implementations, an important milestone on the path to an AVnu
certification program.”
AVnu Alliance is committed to bringing together leading companies to
promote and advance the AVB technologies. The organization supports the
creation and implementation of compliance test procedures and processes
that promote interoperability of AVB-enabled networked products,
helping to ensure A/V devices work together to provide a professional
level of quality. These efforts will enhance the network backbone,
complementing the ongoing work of existing organizations and standards
bodies specifying higher layer A/V protocols and applications in each
market space.
“Our new members are very influential in our core markets of
Automotive, Professional AV, and Consumer. They bring a diverse range
of experience in providing audio and video solutions for demanding
conditions,” says Rick Kreifeldt, AVnu Alliance chairman and VP, Harman
International. “Coupled with the success of our first plugfest, this
clearly shows the momentum that we are achieving within AVnu Alliance.”
“We are excited to be part of the AVnu Alliance and feel that the work
that has begun here is critical as manufacturers embrace and deploy
AVB”, said Colin Duggan, product line director, CPT/DSP, Analog
Devices, Inc. "As a provider of highly flexible and innovative
semiconductor solutions , ADI believes it can contribute much to this
organization in an effort to make the user's experience with seamless
across all markets and applications.”
“Open networked visualization solutions are the way forward in the AV
industry. Barco is at the forefront of the convergence process of audio
visual and IT technologies and is therefore thrilled to join AVnu
Alliance,” says Jan Willem Brands, Barco CTO. “The AVB standards aim
to build more reliable and easier to use network centric audio and
video applications.”
“Ever since Mr. Shure founded the company, we have been focused on
customer satisfaction and making continuous improvements to ensure they
have quality products that help them meet their needs,” said Christine
Schyvinck, Executive Vice President of Global Marketing and Sales for
Shure Incorporated. “We are pleased to be joining AVnu Alliance in
support of an open digital audio network standard for the pro audio
industry because this protocol will make it easy for our products to
connect seamlessly and ‘talk’ to other manufacturers’ products, which
will ultimately allow us to better serve our customers.”
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