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April 4, 2003
Frankfurt, Germany--Canadian loudspeaker manufacturer Adamson Systems Engineering has entered into an exclusive distribution deal with Sennheiser U.K. Signed at the 2003 Frankfurt MusicMesse, the agreement reportedly marks a significant expansion of Sennheiser U.K.'s distribution business.
Having completed negotiations, started at last year's PLASA 2002 with Guy Vignet, president of DV2 (Adamson Europe), Sennheiser U.K.'s director of sales, Alan Johnson, was looking forward to the new relationship. "Adamson produces the most highly regarded new line array on the market, so this isn't so much a sales project as an exercise in managing demand," he said. "Inquiries are coming in fast
. It's great to be working with a company like Adamson; all the indications are that this stunning system is going to set a new industry standard."
Sennheiser U.K.'s director of marketing, John Steven, underlined that the agreement with Adamson was entered into after careful deliberation: "We've had a very noted look at the products and the company, and it's clear that there's innovation, quality and a professional commitment to customer support. That combination is essential, particularly when you're working at the top end of the market. We fully expect to start seeing the Adamson Y-axis series on some very high-profile events in the coming months."
Sennheiser
www.sennheiserusa.com
860.434.9190
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